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public relations

This category contains 9 posts

FBC Wins Platinum, Gold MarCom Award for Three Consecutive Years

The Platinum Award is presented to less than 20% of the entries, and represents the organization’s highest honor. Continue reading »

Protecting Your Creative Brand – MillerCoors & DraftFCB

Bad press is not easy to cover up, and the agency’s remaining clients are starting to get nervous, which leads me to the interest in today’s article and MillerCoors’ response to the layoffs at Draft: Continue reading »

How To: Get Your Press Release Noticed

Take control of creating your own buzz by learning how to get your press release noticed! Here are a few helpful tips: Continue reading »

Trending Now: The Multimedia Press Release

If you think that being a journalist, writer or public relations professional makes you exempt from having to learn technology, good luck on keeping your job this year. Newspapers and magazines can be read from cover to cover with swipe of your index finger on an iPad and plain text articles with static photos will no longer do. Continue reading »

The Power of Marketing Communication – Week 2

Need to get organized? You’re in the right place! Check out Week 2′s interview with Pooja Gugnani, President of Organizing With You. She promises to simplify your life through her passion for organization! Continue reading »

The Power of Marketing Communication – Week 1

The one question you should never have to ask is, “Do I need to work with a professional to create a strong brand presence through marketing communication?” because the answer is always a resounding ‘YES’! Continue reading »

The Fun Side of PR – Holiday Lookbook Event in Manhattan

When I heard about the Holiday Lookbook event taking place at the Metropolitan Pavilion in Manhattan, I kicked into fourth gear to get my client ready for this event. Continue reading »

When PR Falls Short of the Mark(et)

While many people are devout fans of the television series and countless patrons saw the first movie, public relations firms are scratching their heads to understand why SATC2 has not proven to be a huge success. Continue reading »

When Negative PR is Still Good PR on Twitter

Why hasn’t BP investigated the source of this incorrect news and sent a cease and desist letter to the culprit? After all, someone is impersonating a major corporation and blasting incorrect information across the internet! Continue reading »

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