Ad Age has launched the “American Consumer Project” to begin researching what products and services have become a “need” versus a “want” in our society. This summer, a survey of 1,000 Americans was completed and the respondents had to select from the following statements: Continue reading
Wordpress is the clear favorite, but some of the up-and-coming blog platforms like SquareSpace, Tumblr and Posterous are starting to gain notice, especially from designers. Continue reading
These platforms have long been considered as a repository for rant fests, but the power of a well-written and informative blog can boost traffic to your website, allow customers to connect directly with the person behind the business and build trust. Continue reading
I was surprised to see that adding non-permissioned email addresses without asking received the most votes! This is one of the fastest ways to get your email marked as spam. Continue reading
While there are many positives to sending an email newsletter, many of us may find ourselves committing one of the four sins of email marketing. Continue reading
Here’s how you voted in last week’s poll: Which form of marketing are you most likely to use for your business in 2011? Social Media Marketing – 34% Word of Mouth Marketing – 29% Email Marketing – 20% Print Marketing – 17% — Thanks for participating!