//
archives

marketing strategy

This category contains 53 posts

Take the Brand Strength Test

It’s time to give people a reason to stop stalling…and start buying from you. Continue reading »

Marketing Keywords to Know: November 22, 2012

This is because all of these relationships have taught you something. Hopefully, you were paying close attention to the behavior and characteristics of your most difficult clients this year, and it will be easier to pinpoint these warning signs in the future when you meet others. Continue reading »

When Big Brands Fail: A Study of Hostess and Other Fallen Stars

I was not shocked that Hostess was calling it quits after 82 years. That’s well into retirement age. Those boxes of cupcakes stacked high next to the table of Entenmann’s baked goods did little to tempt me after reading their nutritional label. But their ubiquitous curly que has been replicated by many food bloggers and boutique cupcake establishments, thereby marking their presence forever in American history. Continue reading »

Marketing Keywords to Know: November 8, 2012

Asking these types of questions will help you paint a clearer picture of your target customer and allow you to make smarter marketing decisions that always cater to their needs. Continue reading »

Marketing Keywords to Know: November 1, 2012

Whether you just need confirmation that you’re on the right track when it comes to marketing your business or you’re just starting out and you could benefit from expert guidance on a small budget, you have twelve opportunities this month to participate. Continue reading »

Marketing Keywords to Know: October 18, 2012

Struggling to prospect new clients for 2013? This should help… Continue reading »

Marketing Keywords to Know: October 4, 2012

Authors Ben McConnell and Jackie Huba state that there are six tenets of Creating Customer Evangelists: Continue reading »

Marketing Keywords to Know: September 20, 2012

I’ll take a pod of steak, with a side of pouched broccoli and a packet of your finest Rioja. Continue reading »

Marketing Keywords to Know: September 13, 2012

How can you apply scatter advertising tactics outside of TV? Continue reading »

Marketing Keywords to Know: August 30, 2012

What are the most popular gamification techniques for social media? Continue reading »

Follow

Get every new post delivered to your Inbox.

Join 27 other followers