Social Media Value Propositions
Definition: using an incentive such as a coupon or offer to get consumers to “like” your Facebook page or “share” something on that page
You’ve probably all seen it. In fact, most people will like a brand for the promotions. Liking Lindt Chocolate for a free bag of truffles may have been the best decision I’ve ever made. But if they only like you for the promotions, does that still do your brand any good?
Well, if you give out great promotions, your Facebook fans might share these deals with their friends, spreading your brand to new consumers. And because you appear in their newsfeed, you can also use it to update your Facebook community on any volunteer work or other ways your organization is interesting or helpful. Plus, people rarely “unlike” a brand after liking it, so if you can afford to run a social media value proposition, why not try it? Or try it on Twitter or Pinterest too!